#Watch – Why Sustainability Is Very Crucial To The Success Of Every Business

The video is written and presented by Debo Adeniyi (Executive Director and Global Sustainability Leader, CENGSSUD), towards bringing conceptual clarity about sustainability in theory and practice to organizations by helping them understand the three pillars of sustainable development (Social, Economic and Environment) and their role in “creating value”(production) and “capturing value”(marketing) in businesses. In this video, extensive definition of sustainability was established especially in the business context, the relevance to business and why it is very crucial to business success. Also 10 vital points were raised why every business should adopt sustainability, including some practical case studies.