The 7th edition of the Social Media Week Lagos, Africa’s largest tech and media gathering, will begin on the 4th through the 8th of February 2019 at the Landmark Centre.
The conference theme for SMW Lagos 2019 is ‘STORIES: With Great Influence Comes Great Responsibility’
Ngozi Odita, Co-Founder/Executive Director, Social Media Week Lagos, while commenting on the event said, “Our stories serve as a reference point and are integral to our identity as Africans. The current digital paradigm has allowed for the amplification of our stories and enabled us to have tremendous impact beyond our communities, our countries and the continent’s borders. It is also the case, that with this impact comes great responsibility and an obligation to use our collective influence to move Africa forward.”
#SMWLAGOS 2019 we’ll take a deep dive into the power of the stories we tell and how as content creators, policymakers, brands, journalists and citizens we can influence our community, customers, audience and constituents for the greater good.
The garnered more than thousands annually from globally recognized brands, leading business executives, pop culture luminaries, and the like, all keenly focused on Africa and its future.
Last week, the conference hosted 23,364, visitors across the week and garnered an online social reach of 646.6 million. SMW Lagos’ 2019 outing looks to exceed those numbers.
With the 2019 edition in view, the organiser expected to see more than the 2018 figures and how the platforms can help leverage businesses.
On Friday, Development Report, a radio programme produced by MAP Media in collaboration with Nigeria Info 99.3 hosted young journalists on how social media can aide social goods in Nigeria. The discussion also focused on how Nigerians can leverage on the social media platforms to achieve development.
Here are few event outlines at the Social Media Week Lagos
Every year SMW Lagos looks to improve upon the conference and heighten the attendee experience. For its 2019 edition, SMW Lagos will debut two new programming tracks; PROSPR and WomenFWD. In addition, the #SMWLAGOS campus expands for a second year in a row, with the addition of the #SMWLAGOS Playspace.
PROSPR Gathers fintech founders, finance executives, bankers, economists and other stakeholders to discuss how we leverage technology and digital media to achieve financial inclusion for all and ensure a prosperous Africa for generations to come.
WomenFWD features female founders and key executives from some of Africa’s most innovative brands and women-led tech startups. Programming fosters discussions on the unique challenges women face in the tech space and the huge opportunities available, while also celebrating the accomplishments of African women in tech.
#SMWLAGOS Playspace is a new and fun edition to the #SMWLAGOS Campus. The PlaySpace promotes creativity and collaboration through play.
Also, new for 2019 are two international collaborations, with German international broadcaster Deutsche Welle and US media power house HuffPost. Finally through a partnership with GIGM.com SMW Lagos will introduce daily shuttles from the mainland to the SMW Lagos Campus.
SMW Lagos 2019 take place at Landmark, Centre and runs from the 4th to the 8th of February 2019. To attend, register for a badge at http://smwlagos.com/attend/
