The telecom company formerly known as Etisalat Nigeria has launched its new brand identity – 9mobile. This it did with the unveiling of a new name and logo.
In spite of all that occurred, 9mobile promises to sustain and continuously provide innovative and value-adding propositions which it has delivered since inception nine years ago.
The Chief Executive Officer, 9mobile, Boye Olusanya, at an event said the new brand identity ‘reflects the bold and creative attributes which the organisation shares with its valued subscribers. The vivacity of the brand will enable the company connect more with its subscribers especially the youth.’
Olusanya commented: “the new logo represents resilience and continuity, and also expresses the brand’s thoughts about the future, particularly of digital technology and its continued impact on communication and human interactions. Being a number-themed logo, it reflects the network’s futuristic slant. The colour green, both its light and dark variants, reflects vibrancy, dynamism, life, and youth as well as the brand’s ‘Nigerianness’.”
Share this
