In an offer to invigorate its monetary and tourism potential, Lagos State is set to have the maiden version of the Nigeria Beer Festival from September 25 to October 1, 2017.
The Lagos State government is teaming up with lager brewers in the nation and their partners over the globe to make greatest energy amid the week-long celebration that will peak with the Independence Day Mega Concert to remember Nigeria’s autonomy.
The celebration, which will promote responsible drinking among drinking age (which is 18 years or more) shoppers at all its touch focuses, will be held at the Lagos Atlantic City to give it a jamboree environment from Day 1 to the most recent day. It will be a social affair of the biggest group of brew buyers from the nation over and past.
The coordinators of the Nigeria Beer Festival, On and One Event (001) Limited, said the Lagos State government, which is enthusiastic about tourism, will give monstrous institutional help, especially security, transport and related coordinations.
The occasion, as indicated by the coordinators, will see Nigeria enlist into the association of brew celebrations around the globe, and lift the nation’s tourism opportunities.
General Manager of 001, Akinola Oluwaleimu, uncovered that the world-acclaimed Oktoberfest (Beer Festival) in Munich, Germany, pulls in more than 50,000 travelers yearly, while different nations in Europe and America have gotten the bug.
Nigeria Beer Festival will be a fair seven day stretch of stimulation, deals and promoting and a social affair of the biggest group of lager customers from the nation over and past with monetary incentive for the brands and the economy everywhere, Oluwaleimu guaranteed.
The celebration will give a feeling to grandstand design and way of life, and also culture in a jubilee environment with different lager brands and other mixed beverages in Nigeria interfacing with their current and potential customers.
This culture touch point is in accordance with the perspective of social researchers that brew is among the emblematic vehicles for distinguishing, depicting, building and controlling social esteems and relational connections.
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